Harness the power of
Location Data
Location analytics is considered an addendum to current analytics. In reality, enterprises always use ‘location as the pivot’, around which all business questions are posed.
Latlong Insights delivers analytics with Location ‘Pivot’.
Products
Locator
Platform which enables brands to use location as a part of their digital strategy in marketing and fulfilment. Locator allows brands to truly ‘digitise’ their processes to improve speed of response to their consumers.
Insights
An Analytics engine which delivers business insights, using location data as analysis pivot. Latlong Insights brings 3 key components together: customer data, proprietary geo platform and external data engine, in order to achieve the objective.
Anuga
Anuga enables companies to route and track resources. Companies can use Anuga for minimum-touch on-boarding of end customers and for optimizing routes of field staff. Anuga has also been deployed for verification of marketing activation.
Use Cases
Structured approach to
hyperlocal growth
Impact of Covid on hyperlocal food delivery business has been enormous. Latlong Insights provided a structured approach to identify hyperlocal zones for growth and monitor actions taken.
Improved productivity of
field personnel
For a bank with large field personnel involved in enrollment of Point of Sale merchants, monitoring field personnel is critical. Latlong Anuga enabled tracking and reporting on field activities, leading to increased productivity.
Enhanced traceability on
marketing spends
Amidst the downturn in the auto industry marketing spends had to be optimized. Latlong Anuga enhanced traceability in OOH and new product launch spends.
Enhancing customer engagement
in digital channels
For a consumer durables enterprise, digital channels are critical to generate leads for outlets. Latlong Locator service enabled accurate and up-to-date management of outlet data on the company’s website and on Google My Business.
Rapid response through multi-channel automation
Generating and responding to leads across multiple marketing channels defines success of marketing team in consumer-focused enterprise. Latlong Locator implementation increased throughput of leads and conversion of leads.
Balancing provider
network growth
Having a strong ‘cashless’ network of providers is critical for the success of a health insurance company. Latlong insights geo-coded all addresses and identify strong and weak areas of coverage.
FINO Payments Bank
Anand Bhatia
CMO Fino Payments Bank
Importance of Location Intelligence, Big Data and Working with Latlong - Economic Times Rural Summit 2019
Meet the Team
PN Bhatta
Chief Executive Officer
Rahul RS
Chief Technology Officer
Yashas Nataraj
Chief Data Scientist
Chetan Shirnali
Chief Growth Officer
+91 80 2664 2175
+91 95 9115 5334
info@latlong.ai
Timings: Monday To Friday 9:30 AM - 6:30 PM Saturday 10:00 A.M. - 4:00 P.M (1 and 3 Saturday holidays)
Sunday Holiday
Onze Technologies(India) Pvt Ltd.
# 1/B-48, 2nd Floor, Jaylakshmi Arcade,
27th Cross Road, 7th Block, Jayanagar,
Bengaluru - 560 082
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CIN No: U72200KA2007PTC043815
MSME No : KR03E0035562
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